An established automotive dealership seeking a modern digital identity.
With 37 years in the service
With 37 years in the service
Jai Autos Case Study
The project began as a simple website revamp ask, but soon unfolded into a full-spectrum transformation of the brand’s digital identity.
What started as a design refresh quietly grew into a deeper journey of clarity, structure, and storytelling.The branding track set the foundation with exploratory sprints that shaped tone, typography, and visual harmony. From here, the identity evolved into a confident mark supported by a crisp micro brand manual.
Parallel to this, the website work matured from basic page layouts to a thoughtful user-journey architecture.
Wireframes turned into immersive high-fidelity designs, each shaping a more intuitive browsing experience.The CMS was rebuilt to work smarter, not harder, giving the client true control over content.Legacy material found its home through careful curation, blending the past with a modern narrative.Media assets were edited, polished, and positioned to tell a cleaner brand story.
Technical hiccups appeared along the road, yet each one pushed the experience to become more resilient.Caching issues, login troubles, and hosting delays were handled with calm, quick guidance. Weekly reporting and tight internal reviews kept the momentum steady, the focus sharp. Every round of feedback refined the product further, bringing it closer to launch readiness. The final website emerged as a sleek, conversion-ready destination that truly represents the brand’s promise.
What began as a revamp ended as a renewal, a complete evolution of how the brand shows up in the world.
The project began as a simple website revamp ask, but soon unfolded into a full-spectrum transformation of the brand’s digital identity.
What started as a design refresh quietly grew into a deeper journey of clarity, structure, and storytelling.The branding track set the foundation with exploratory sprints that shaped tone, typography, and visual harmony. From here, the identity evolved into a confident mark supported by a crisp micro brand manual.
Parallel to this, the website work matured from basic page layouts to a thoughtful user-journey architecture.
Wireframes turned into immersive high-fidelity designs, each shaping a more intuitive browsing experience.The CMS was rebuilt to work smarter, not harder, giving the client true control over content.Legacy material found its home through careful curation, blending the past with a modern narrative.Media assets were edited, polished, and positioned to tell a cleaner brand story.
Technical hiccups appeared along the road, yet each one pushed the experience to become more resilient.Caching issues, login troubles, and hosting delays were handled with calm, quick guidance. Weekly reporting and tight internal reviews kept the momentum steady, the focus sharp. Every round of feedback refined the product further, bringing it closer to launch readiness. The final website emerged as a sleek, conversion-ready destination that truly represents the brand’s promise.
What began as a revamp ended as a renewal, a complete evolution of how the brand shows up in the world.
The branding track set the foundation with exploratory sprints that shaped tone, typography, and visual harmony. From here, the identity evolved into a confident mark supported by a crisp micro brand manual.
1. Client Name
(Jai Autos) An established automotive dealership seeking a modern digital identity.
With 37 years in the service.
2. Challenge
The brand needed more than a website facelift. They required a refreshed identity, a clearer narrative, and a high-performing platform that could convert interest into action. Missing content assets, hosting delays, login issues, and tight go-live expectations added friction to the journey.
3. Approach
We began with foundational branding work. exploratory design, iteration cycles, and refinement sprints that defined the visual language. In parallel, the website track focused on rebuilding user journeys, restructuring information architecture, and crafting high-fidelity UI. Technical troubleshooting, weekly progress reports, internal reviews, and client syncs kept the project moving with discipline and momentum.
4. Solution
A cohesive brand identity supported by a micro brand manual. A fully re-engineered website built on a modular system with responsive breakpoints. CMS structures optimized for easy updates. Legacy content integrated thoughtfully. Booking forms, catalog logic, and media enhancements implemented seamlessly. Technical issues resolved swiftly, guiding the client through caching fixes, login access, and hosting prerequisites.
5. Impact
The brand transitioned from an outdated digital presence to a sleek, intuitive, conversion-ready platform. The new identity feels confident, contemporary, and consistent across touchpoints.The website now functions as a sales engine rather than a static brochure. What began as a revamp matured into a complete renewal of how the brand presents itself, builds trust, and engages customers.
(Jai Autos) An established automotive dealership seeking a modern digital identity.
With 37 years in the service.
2. Challenge
The brand needed more than a website facelift. They required a refreshed identity, a clearer narrative, and a high-performing platform that could convert interest into action. Missing content assets, hosting delays, login issues, and tight go-live expectations added friction to the journey.
3. Approach
We began with foundational branding work. exploratory design, iteration cycles, and refinement sprints that defined the visual language. In parallel, the website track focused on rebuilding user journeys, restructuring information architecture, and crafting high-fidelity UI. Technical troubleshooting, weekly progress reports, internal reviews, and client syncs kept the project moving with discipline and momentum.
4. Solution
A cohesive brand identity supported by a micro brand manual. A fully re-engineered website built on a modular system with responsive breakpoints. CMS structures optimized for easy updates. Legacy content integrated thoughtfully. Booking forms, catalog logic, and media enhancements implemented seamlessly. Technical issues resolved swiftly, guiding the client through caching fixes, login access, and hosting prerequisites.
5. Impact
The brand transitioned from an outdated digital presence to a sleek, intuitive, conversion-ready platform. The new identity feels confident, contemporary, and consistent across touchpoints.The website now functions as a sales engine rather than a static brochure. What began as a revamp matured into a complete renewal of how the brand presents itself, builds trust, and engages customers.
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